The Middle East is one of the wildest developing and noteworthy marketplaces in world sport, as well as a dominant source of speculation in sport. Offers for the Olympics in 2020 and the football World Cup in 2022, as well as amazing reserves in Formula One motor racing, horse racing and training schools of European football clubs, prove the power of concentration, the gravity of resource and the mechanical proficiency kept by sport business interests in the county.
Also the region?s consumers spend more and more time online. Online shopping is one of the activities that one would expect to increase in popularity. As the internet access is growing and covers a significant portion of the whole population, most of the people use it for news and online shopping. They use it in Arabic and English and many are expatriates. They tend to be younger, male and single more often than the general telephone owning population. Most are highly educated and employed or students in middle and upper social classes. Most of the internet users across the Middle East & North Africa (MENA) proved that online shopping habits are emerging within them thus making a sense of the region?s consumer e-commerce market.
Image Courtesy: online.seterra.net
With the increasing trend in information technology, countries are now at their peak to satisfy this rapid demand. With growing demand, now many online portals have live chat support for website, which helps the users to get online help at their fingertips. However, from the recent research, it has been proved that this trend is more common among males as compared to females. Males have been obscure to marketers in previous years. But, technology has given many dealers, containing small-business holders, a method to grasp the consideration of men. One of the most popular ways is done through the use of internet. Many men including the younger ones are confined spectators watching via desired means that includes blu-ray player, game console and set-top box and also the television with inside arranged internet link. The most common habits of male online shoppers in MENA are:
- They don?t feel bad in watching advertisements; pre-roll, whether these are in short- or long-form, in order to enjoy some video or other television program.
- They seem to prefer to pay a subscription or a fee as compared to enjoy it at free of cost if they have to view advertisements.
- They are used to select YouTube, Netflix, Amazon and Hulu as their favorite applications.
- They feel comfortable with the live website chat support installed on most of the online portals.
If we talk about gender division as online sports audience, we will conclude that sports viewership is a guy thing with male accounting for 80% of total audience, 17% above market average; however there is a small proportion of females who are attracted to watching sports too. Football is the most watched sport with online audience share of 72%. The MENA audiences are primarily into spectator sports with only 0.4% identified as health conscious, a surprising 31% below the market average.
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