Infinity Auto Insurance adds unique lifestyles into their commercial line based on uniqueness.
Summary
Commercial follows the subject around in his daily life while the announcer is talking.
Announcer: Every minute is a celebration. You dance to your own beat. You?re music moves us. You are the life of the party.
Screen changes to subject being on a card with a row of other cards behind him. Each of the cards has a picture of what we assume are other Infinity Auto Insurance customers and a title of how they are also unique.
Announcer: You deserve an insurance company who?s in step with the rhythm of your life.
Commercial goes back to main subject and his life, as well as the company logo and phone number now being on the screen.
Announcer: That?s why we offer discounts on car insurance, as much as 40% ? yes, 40%.
Screen changes again to show the Infinity Driver?s Club membership card as well as graphics of what this membership can help you with.
Announcer: Call now and the first 50 callers will get our Infinity Driver?s Club membership free. That?s right, membership to 24 hour roadside assistance free.
Screen changes for the last time with ?Unique??just like you!?, the Infinity Car Insurance logo, and phone number to Infinity Car Insurance on screen.
Infinity Auto Insurance- unique just like you. Call 866-501-7771.
Point of Commercial
This Infinity Auto Insurance commercial focuses on not just the uniqueness of their customers, like previous commercials, but on the uniqueness of their lives as well. They are making the point that because you aren?t like anyone else; your insurance needs are also going to be different from everyone else.
Infinity Auto Insurance wants you to know that they are ?unique just like you? and can get you the coverage that is best for your ?unique? needs.
What They Want you to Do
Infinity Auto Insurance wants you to call them directly. They offer no method of contacting them other than a direct telephone number. They also never make mention of contacting an Infinity Auto Insurance agent for a quote.
Not only does Infinity want you to contact them, they want you to do so now. With offering their Infinity Driver?s Club membership for free they are trying to create a sense of urgency. They want you to feel like you need to drop everything now to call them for insurance.
My Opinion
I personally don?t like this Infinity Auto Insurance commercial. There is just something about it that makes me want to roll my eyes whenever I see it.
However, the commercial is effective. It creates a sense of urgency to get people to call, and this type of marketing has been shown to increase the chance that people will contact a business. The commercial also makes you start to wonder about your current insurance and whether it fits your needs or is a ?cookie cutter? policy. Lastly, the commercial offers something for free; which is also another marketing method that has been shown to not just increase the chance that you will contact a business, but that you will buy something also.
So, while the consumer in me wants to give this Infinity Auto Insurance commercial a thumbs down, the advertising marketer in me provides a stronger argument to give it a thumbs up.
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